S H E I
Sophisticated, Harmonious, Elegant & Inspired

Introducing Scheilys Lago, Founder of  SHEI LUX BEAUTY

Elite Artist; fondly known as Shei —is a premier luxury hair and makeup artist based in New York City. With over 15 years of experience in the beauty industry, Shei is celebrated for her refined artistry, specializing in high-definition makeup and expert hairstyling. Her signature approach elevates each client’s natural beauty to look and feel like the best version of themselves, delivering elegance that is both polished and unforgettable. What sets Shei apart is her commitment to high-touch client experiences and deep personalization. Every session is a bespoke journey —meticulously tailored to your features, style, and vision, guided by Shei's expertise in master artistry. Whether you're a bride desiring timeless soft glam, a public figure stepping into the spotlight, or a creative client curating a luxury shoot, Shei brings every detail to life with grace, professionalism, and an unwavering commitment to revealing your inner confidence. With a background as leading executive in beauty training for esteemed cosmetic brands like Estée Lauder, Aerin beauty and bareMinerals; Shei brings a nuanced understanding of luxury skincare, product performance, and trend-forward aesthetics. Her elite clientele values not just the end result —but the elevated, personal, and pampering experience she curates from the first consultation to the final touch-up. Shei’s work has been featured across editorial, bridal, commercial and media platforms, and she continues to set the standard for luxury beauty experiences in New York and beyond.